AI Discovery
Customers now ask
an assistant first.
A growing share of buying decisions starts inside ChatGPT, Google's AI answers, Perplexity, or Copilot. Those systems can only reference businesses they can read, verify, and quote. Most sites are none of those things.
Premise
Being indexed is not the same as being quotable.
An assistant answering "who does this kind of work in the South Bay?" needs facts it can lift: what you do, where, for whom, at what standard, stated plainly.
Marketing language that avoids specifics gives it nothing to repeat. Clear, specific, well-marked content does.
Scope
What we do.
- Answer-shaped content: real questions, answered directly in the first sentence.
- Entity clarity: consistent name, services, service area, and credentials across the web.
- Structured data: organization, service, local business, and product markup that helps machines correctly identify and understand the business.
- Citable proof: results, specifics, and named outcomes rather than adjectives.
- Crawler access: correct robots rules and clean server-rendered HTML for AI crawlers.
- Off-site presence: profiles, directories, and mentions the models already read.
- Monitoring: periodic prompt testing to see whether assistants can find and correctly describe you.
Method
Written for people, structured for machines.
We never write for the model at the reader's expense. The same qualities that make a page persuasive — specificity, structure, honesty — are what make it quotable. The structured data underneath simply removes any doubt.
Questions
- Is this different from SEO?
- It overlaps, then diverges. Traditional SEO competes for a ranked list; AI discovery is about being readable and citable when an assistant summarizes a topic.
- Can you control what ChatGPT says about us?
- No. No one can control or guarantee what an assistant says. We make accurate, specific, well-structured information easy to find and cite, then test what the assistants actually return.
- How do you measure it?
- Repeatable prompt testing across the major assistants, plus referral traffic from AI sources in analytics.