Pottermark.

Digital presence, intentionally formed.

Open for work

Web Design & Rebuilds

A website that finally
matches the business.

Most of the businesses we work with are not starting out. They are established, respected, and quietly held back by a website built for a different decade. We rebuild it — structure, words, speed, and shape — so first impressions land the way they should.

Premise

The site is usually the oldest thing about the business.

Ten years of growth rarely shows up on the homepage. Services have changed, the standard of work has risen, and the site still describes an earlier version of the company.

A rebuild is not decoration. It is deciding what the business is now and giving that a shape people can navigate in seconds.

Scope

What a rebuild includes.

  • Structure and sitemap: the pages the business actually needs, named the way customers search.
  • Design and art direction: one considered visual direction, built to your brand rather than a template.
  • Copy shaping: tightening what you already say so it reads clearly and ranks.
  • Build and performance: fast, hand-built pages with strong Core Web Vitals.
  • Technical SEO foundations: metadata, headings, structured data, sitemap, redirects from old URLs.
  • Accessibility: semantic markup, contrast, keyboard and screen-reader support.
  • Handover: a site you can update, plus a short walkthrough.

Method

Form. Refine. Mark.

Form — we map the business and give it its right digital shape before a single screen is designed.

Refine — design, copy, and performance are worked until the experience feels effortless.

Mark — the site is made findable and unmistakably yours, in search and in AI answers.

Fit

Who this is for.

Established service businesses, trades, professional practices, and B2B firms with real reputations and outdated sites. Typically five to twenty-five pages, rebuilt in four to eight weeks.

Questions

Do we have to start from scratch?
Rarely everything. Your reputation, photography, and proof of work usually carry over — what changes is structure, presentation, and speed.
Will we lose our search rankings?
No. Existing URLs are mapped and redirected, page content is preserved or improved, and technical foundations are stronger after launch than before.
How long does a rebuild take?
Most rebuilds run four to eight weeks depending on page count and how quickly content and feedback come back.
Do you maintain the site afterwards?
Yes, on request. Otherwise you get a site you can edit yourself and a walkthrough of how to do it.

Contact

Let's shape what's next.